Database software maker MDB (Mongo DB) is having a pocket pivot breakout. MDB gapped higher after
issuing blowout fiscal first-quarter earnings and lifted its full-year guidance.
Digital advertising software platform TTD (Trade Desk) will likely trade sufficient volume to also have a pocket pivot breakout, but one may wish to wait closer to the close. TTD is launching AI-based Kokai which helps automate more tasks. The Trade Desk says new capabilities include:
- Predicting ad auction prices to help advertisers place bids more effectively and get better pricing on purchases.
- Scoring ad relevance whenever it's showed to a consumer (known as an impression) so ad campaign managers make sure ads are shown to the right people at the right time.
- Automatically optimizing campaign performance based on factors like total budget, marketing goals, and targeted audience.
Kokai will expand upon the role of the company's Koa AI-powered service, which has been running since 2018.
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